The Luxury cruise will initially originate from Assi Ghat to Rajghat in Varanasi , where it would be divided into three different sections. It will cover the sunrise in the morning , the famous 'Ganga aarti' in the evening, and in the meantime, it will hold corporate events, parties, etc."
The move has taken a few months ahead of Kumbh Mela which will be organised in Allahabad next year from January 15 to March 4. During this event, scores of Hindus from across the world will gather to bathe in the sacred Ganges. It is believed to be the world's largest religious gathering.
The company will also offer the facility to hold Rudrabhishek Yajna onboard on Ganga river. The yajna will be performed by 11 learned Brahmins.